Exploration and Practice of Marxist Views of Publishing in the New Period

The present paper tries to explore the development and practice of the Marxist views of publishing in the new period to realize the high-quality development of the publishing industry. Combining the relevant assertions of the Marxist views of journalism and publishing, based on the new characteristics of the current media technology and communication environment, this article discusses the Marxist views of publishing in the new period from five aspects: the party principle, the unity of Party spirit and people's spirit, the principle of social benefit first, the principle of promoting positive vibes and the principle of professionalism of publishing. It points out that in publishing activities, the party principle and the unity of Party spirit and people's spirit are the principles that should be adhered to, while the principle of social benefit first needs to be held, the active guidance should be provided from both contents and forms, the laws of publishing work need to be respected, and the relevant theoretical research and talent training should also be emphasized. The opportunities and challenges faced by the publishing industry should be dealt with under the guide of the Marxist views of publishing.